First I find out that F = ma only works some of the time. Then I get the news that the Sci-Fi Channel will now be called Syfy. I guess nothing lasts forever, even the immutable laws of physics.

IP lawyer wonk that I am, however, the first thought that popped into my pea brain was that the Sci-Fi move must have been spurred on by trademark considerations.

I was right.(…)
Read the rest of Is Nothing Sacred? Trademark vs. Branding

© Stan for China Hearsay, 2009. |
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