Great article in Ad Age about corporate blogging:

To blog or not to blog?

It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.

The best part is the discussion about companies having a "Chief Blogger" position. Now I know that to many part-time bloggers out there, particularly students, this sounds like a great gig. Sounds cool to me too, and a lot more fun than practicing law.

On the other hand, I had some experience dealing with an in-house blog, and the editorial interference from the top can drive you nuts, particularly if the content that you are being forced to include is transparent marketing crap that deviates from whatever editorial standards you try to instill in the blog in the first place. Very painful, I can tell you.

Oh yeah, and I bet that these jobs pay for shit.

Anyway, we can all dream about the day when someone is crazy enough to pay us to sit around and blog all day.