25-January-2021 | 2 mins read
Shopee’s efforts to power the next stage of growth for brands continue!
The renowned e-commerce platform in Southeast Asia launched a series of initiatives and features for Shopee Mall at the inaugural Shopee Brands Summit 2021.
The event, held at Andaz Singapore, witnessed Shopee’s leadership team share the 2021 roadmap for brands to capture the next wave of growth in the region’s US $ 172 billion online market.
While the first major initiative is Regional Champion Brands Programme, the second is 100 Million Dollar Club .
The former is a by-invite programme including 16 brands that will receive priority support from Shopee in areas of innovation and marketing.
The 100 Million Dollar Club challenges brands to attain US $ 100 million in gross merchandise value within the year. The first 10 brands to unlock this milestone will be rewarded with special perks.
Besides, Shopee will be unveiling a series of new initiatives to help brands get new customers, retain existing ones and optimise their digital performance.
In this regard, there are plans to scale up on its mega shopping events and brand collaborations so as to enhance brands’ online visibility as well as get new consumers.
Besides, in order to retain customers, Shopee has also launched the Brand Membership programme for brands to increase consumer retention by rewarding shoppers with loyalty points when they shop from brands’ Official Stores on Shopee Mall.
Shopee is also helping brands with an extensive range of warehouse support, allowing them to fulfill orders quickly and reliably all through the year.
The focus is to provide seamless shopping experience to consumers and thereby help brands grow.
Started in 2015, Shopee is the leading online platform in Southeast Asia and Taiwan.

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform.