MALAYSIA, 18 May 2021 (ASIANEWSTODAY) — Abbott, a global healthcare company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, are coming together to help improve nutrition at every stage of life for people in Malaysia. Nutrition for the Whole Family, a regional initiative across six countries including Malaysia, will be held on Shopee Super Brand Day in May.
The Nutrition For The Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this program, families will receive nutrition tips, nutrition shopping guide and get to select a range of Abbott’s science-based nutrition products for children and adults.
Today, consumers are prioritizing their health by being more mindful of their diets. Eating is no longer just about taste and sustenance – nutrition has become a key element in living better and healthier. Malaysians are adopting a healthier diet and complementing it with nutritional supplements.
More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing year-on-year. To meet the growing demand online, Abbott and Shopee want to support families in choosing the right nutrition products for their needs. Abbott brands participating in the campaign include Ensure, Glucerna, PediaSure, Similac Gain Plus/Kid Gold, Similac Intellipro & Isomil Plus. Through Shopee’s suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.
-Kevin Loh /DG

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform.