Shopee Generates RM1 Billion Sales Through Public Sector Partnerships By - May 20, 2021
Shopee through its partnership with the public sector has accelerated a significant impact to the economy enabling over 100,000 local Micro, Small and Medium Enterprises (MSMEs) to digitise since the first Movement Control Order in March 2020.
The initiative and partnership have successfully paved the way for business community especially local SMEs, and more sellers to understand the digital marketplace and overcoming the limitations as the result of the pandemic.
In an effort to enhance the seller’s digitalisation journey, Shopee has initiated an additional campaign in the form of discount and cashback vouchers, advertising credits which were curated to assist local MSMEs to stimulate their cash flow and loss of revenue through selling on the Shopee platform.
Notably, Shopee’s strategic partnerships with public sectors have achieved RM1 billion in sales.
The collaborations span over Ministries, Governmental Agencies, Associations and State governments, through the introduction of Buy Malaysia In-App portal which dons the Jalur Gemilang on the Shopee homepage are Kempen Beli Barangan Malaysia with the Ministry of Domestic Trade and Consumer Affairs.
Other than that, Shopee has rolled out the PENJANA MSME E-commerce Campaign and PENJANA Shop Malaysia Online Initiative through the Malaysia Digital Economy Corporation (MDEC), Jana Niaga with Majlis Amanah Rakyat (MARA), eFAMAPLACE with the Federal Agriculture Marketing Authority (FAMA), FELDA E-Mall with the Federal Land Development Authority (FELDA) and more.
Several State governments have also stepped up with campaigns like Johor e-Marketplace, Penang e-Mall, Selangor e-Bazar Raya and S.M.A.R.T Niaga @ Perak amongst others to help local traders in their respective states.
Ian Ho, Regional Managing Director of Shopee said, “The results of these meaningful partnerships show how the public sector teaming up with private entities like Shopee, can yield tangible and sustained impact on Malaysia’s digital economy.”
“We hope to build on the current momentum and success of our partnerships with the public sector to not only grow Malaysia’s digital economy but also help with the revitalisation of the country’s larger economy,” he added. Related

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform.