Open this photo in gallery: A plant wall with Procter & Gamble's logo at a factory in Tabler Station, West Virginia, on May 28, 2021.TIMOTHY AEPPEL/Reuters
Procter & Gamble PG-N on Friday beat analysts’ estimates for quarterly sales and profit buoyed by the consumer goods giant’s multiple price hikes even as it joined other multinational companies in flagging weak demand in China.
A slower-than-expected rebound in China following the lifting of pandemic curbs has been a drag on global firms including L’Oreal and Coca-Cola that were facing slowing demand in many parts of the world.
Overall volumes fell 1 per cent in the fourth quarter, mainly due to the soft demand in Greater China, while average prices across P&G’s product categories including Tide detergent and Olay skin care rose 7 per cent.
In contrast, China, the company’s second-biggest market after the U.S., had helped moderate volume declines in the third quarter.
Meanwhile, demand for the company’s Pampers diapers, Pantene shampoo and Oral-B toothpaste, remained strong in the U.S.
“In the U.S., in our business we have now achieved positive volume growth of 3 per cent,” CFO Andre Schulten said on a call with reporters.
P&G forecast fiscal 2024 profit per share growth in the range of 6 per cent to 9 per cent, equating between $6.25 and $6.43 per share with a midpoint of $6.34, compared to analysts’ estimates of $6.38.
Investors are currently raising concerns about when and if the recent price hikes will start to turn shoppers off companies’ brand name products. Many consumers around the world face relatively high costs of living, including rising interest rates that affect households budgets.
“Net sales are growing but at the expense of less units, which means they are losing customers to substitutes and will one day have to fight to get those customers back,” said Michael Ashley Schulman, chief investment officer at Running Point Capital Advisors.
P&G’s fourth-quarter net sales rose 5 per cent to $20.55-billion, topping analysts expectations of $19.98-billion, according to IBES data from Refinitiv.
On an adjusted basis, the company earned $1.37 per share, beating estimates of $1.32.
The company’s shares were up about 1.5 per cent in premarket trading.

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform.