Shopee, DOH team up to encourage Filipinos to get vaccinated against COVID-19 By WhatsApp
While the local government has begun rolling out COVID-19 vaccines in the country, 61 percent of Filipinos remain apprehensive about taking the jab by the end of Q1 2021. They remain resistant due to three key reasons: concerns about potential side effects, uncertainty about efficacy, and skepticism.
As the Philippines aims to vaccinate 70 percent of its population in three to five years, the Department of Health and e-commerce platform Shopee joins forces to encourage Filipinos to get vaccinated, protect themselves and their loved ones against COVID-19. The partnership consists of informative campaigns in the Shopee app and social media accounts.
Shopee Philippines Director Martin Yu, Directorsaid, “Shopee is honored to partner with the Department of Health to educate Filipinos on the importance and benefits of vaccination. Through our collaboration with DOH, we can provide the community with accurate and science-backed vaccine information. With proper education, we aim to raise the public’s awareness and hopefully encourage more people to get vaccinated.”
Dr. Beverly C. Ho Health Promotion Bureau Director of DOH, said, “This partnership symbolizes what we, in the Health Promotion Bureau, want to do—meet people where they are and make living healthy easy. That’s why we are thankful to use Shopee’s platform, one that effectively reaches and engages millions of Filipinos, to make RESBAKUNA reach a wider audience. The immense potential this partnership holds, not only in increasing vaccine confidence but in improving overall health literacy among Filipinos, truly excites us.”
Starting this month until August, users can learn more about vaccine safety and effectiveness from DOH and World Health Organization representatives. On June 23, 9:00 PM, users can watch a discussion on “Fake vs Fact on COVID-19 Vaccine Safety and Efficacy”on Shopee Live.
Visit this link to stay updated on Shopee’s initiatives against COVID-19. TAGS

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform.