{"id":164114,"date":"2023-07-27T08:00:00","date_gmt":"2023-07-27T00:00:00","guid":{"rendered":"https:\/\/www.mediaintel.asia\/?p=921946"},"modified":"2023-07-27T08:00:00","modified_gmt":"2023-07-27T00:00:00","slug":"canada-goose-launches-second-hand-trade-in-program-in-canada","status":"publish","type":"post","link":"https:\/\/www.chinalegalblog.com\/en\/2023\/07\/27\/canada-goose-launches-second-hand-trade-in-program-in-canada\/","title":{"rendered":"Canada Goose launches second-hand, trade-in program in Canada"},"content":{"rendered":"
\"MediaIntel.Asia\"<\/a><\/div>\n

Open this photo in gallery: A Canada Goose sign at a store in the Sanlitun area of Beijing, on Dec. 31, 2018.MARTIN POLLARD\/Reuters
\nYour next Canada Goose GOOS-T coat might be on its second life by the time it gets to you.
\nThe Toronto-based, luxury apparel company announced Thursday that it is bringing Generations, a platform allowing consumers to shop for and trade in preloved pieces from the brand, to Canada.
\nPieces available for trade-in or purchase through Generations will range from the company\u2019s popular parkas and outdoor vests to snowsuits, snow pants, trench coats and even fleece and knitwear.
\nThe program is being launched to further Canada Goose\u2019s commitment to sustainability but also cater to the growing number of people seeking second-hand goods, Carrie Baker, the company\u2019s president, said.
\n\u201cThe resale market is growing like crazy, even faster than just regular commerce, and for us, it really taps into our target demographic,\u201d she said.
\nBaker has seen statistics suggesting 80 per cent of consumers under the age of 30 shop for preloved goods, but interest in purchasing second-hand items stretches beyond the youngest cohort of shoppers.
\nOnline consignment store ThredUp predicts the global market for second-hand goods will double by 2027, reaching $350-billion. It also found the number of retailers with branded resale programs tripled between 2021 and 2022 alone.
\nBranded resale programs cropping up recently include one from Hudson\u2019s Bay and baby gear startup Rebelstork and another from Canadian department store chain Simons and resellers LXRandCO and VSP Consignment.
\nCanada Goose is also no stranger to the circular economy \u2013it has been making fabric and material donations to remote communities and Indigenous sewers since 2009 \u2013 but has never offered a trade-in program before.
\nIt moved in that direction in part because the number of searches for second-hand Canada Goose goods online grew by 50 per cent between 2021 and 2022, Baker said.
\nThough many Canada Goose customers hang onto their apparel for years and sometimes, decades, such numbers convinced the company that there was an opportunity to give people a chance to resell their items.
\nThe Generations program works by allowing those wanting to trade in pieces to search Canada Goose\u2019s catalogue using their item\u2019s style number to get a sense of how much the company may give them in gift cards.
\nTrade-in customers can expect up to 60 per cent of the current retail price, Baker said.
\nA men\u2019s Crofton vest in black camo was selling on the company\u2019s website for US$650 this month. The Generations search tool showed someone hoping to trade it in could receive between $357 and $250.
\nMeanwhile, a women\u2019s PBI Expedition parka retailing for US$1,825 in July would make someone between $1,047 and $733, depending on its condition, when traded in.
\nCanada Goose hats, gloves, mittens, scarves, face masks, hood trims, home accessories and footwear are not eligible for the program, but Baker said the company is open to easing up on exclusions eventually.
\nIf a customer decides to go ahead with a trade-in, Canada Goose will send them a prepaid shipping label and once the company receives the item, verify that the product is not a knock-off and then assess its condition.
\nItems deemed to be in excellent condition have no visible flaws and will earn customers the most credit. Canada Goose will also accept trade in\u2019s in for items it considers in \u201cvery good,\u201d \u201cgood\u201d or \u201cfair\u201d condition, which could have varying degrees of discoloration, scuffs, pilling and even tears.
\nFollowing the item\u2019s review, trade-in customers will receive a Canada Goose gift card. The company will make any repairs it can to the preloved item and then list it on the Generations website with a reduced price.
\n\u201cIt\u2019s obviously not the same (price) as our main line site because it\u2019s been worn,\u201d Baker said. \u201cWe\u2019re not going to pretend and pass it off as a brand new garment.\u201d
\nWhen it launched Generations in the U.S. at the end of January, Baker said about 60 per cent of the trade-ins it received were parks and about 53 per cent were deemed to be in excellent condition.
\nSome people traded in vintage favourites, while others were looking to cash in on more recent styles.
\nBut the 66-year-old company founded in Toronto by immigrant Sam Tick under the name Metro Sportswear Ltd. bets its home will bring out even more interesting trends.
\nBaker said, \u201cI think Canada will be the treasure trove.\u201d<\/p>\n

This data comes from MediaIntel.Asia's Media Intelligence and Media Monitoring Platform<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Open this photo in gallery: A Canada Goose sign at a store in the Sanlitun area of Beijing, on Dec. 31, 2018.MARTIN POLLARD\/Reuters
\nYour next Canada Goose GOOS-T coat might be on its second life by the time it gets to you.
\nThe Toronto-based, luxury ap…<\/p>\n","protected":false},"author":253,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,692,762,586,194,1002,92,100],"tags":[6395,10459,10337,2461,10315,10444,7004,10452],"class_list":["post-164114","post","type-post","status-publish","format-standard","hentry","category-beijing","category-canada","category-corporate-social-responsibility","category-economy","category-news-chinese-law","category-retail","category-statistics","category-website","tag-apparel","tag-department-store","tag-face-mask","tag-immigration","tag-media-intelligence","tag-metro","tag-shipping","tag-sportswear"],"_links":{"self":[{"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/posts\/164114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/users\/253"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/comments?post=164114"}],"version-history":[{"count":1,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/posts\/164114\/revisions"}],"predecessor-version":[{"id":164115,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/posts\/164114\/revisions\/164115"}],"wp:attachment":[{"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/media?parent=164114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/categories?post=164114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinalegalblog.com\/en\/wp-json\/wp\/v2\/tags?post=164114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}